First Impressions Can Sway Elections, Experts Say

A high-stakes election this November could shift control of the U.S. Congress. While candidates lay out policy positions aiming to win voters, experts say there is more to our decision-making than logical arguments. In a new book, psychologist Alexander Todorov shows how studies from around the world are revealing the surprising influence of first impressions. VOA's Steve Baragona has more.

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