In case you’ve been wondering why Truth Social exists and why it’s gaining traction with users this month, I’ve got some fresh news for you.
A political candidate like Donald Trump, who hasn’t technically announced he is running for office again, has started posting on his own Truth Social app. This could be a sign of things to come in political circles. Here’s why.
In technology, the concept of “one-to-many” messaging has been around at least since the 90s when popular messaging apps like ICQ and others allowed you to broadcast a message to your followers. These apps were the precursor to social media platforms, which essentially do the same thing. A “post” on Facebook is a one-to-many message and so is a tweet.
What’s new with Truth Social is that it’s a political app disguised as a social media platform. Now that Donald Trump is starting to post “truths” (as they are known) to his two million followers, it almost feels like the campaign has begun, and Truth Social has become the main conduit of communication. Trump was likely waiting until he had around two million followers before he started posting.
This puts other candidates in a bind, if Trump does decide to start his campaign. (And, honestly, why wouldn’t he make a run for office again. He has a massive base ready to vote for him again.) It might be President Biden or someone else, but they won’t have a “one-to-many” platform meant solely—or at least primarily—for broadcasting political messages to millions of people.
Trump controls his own political messaging conduit, and he could easily adjust policies and features to suit his needs. He can cherry-pick users, and control the debate.
Truth Social is a simple, easy to use app that doesn’t exactly set a new standard for social media features. It’s essentially just Twitter with a different name and different terminology. I don’t particularly like it or see how it could succeed, but it’s currently the most popular app right now on the app store. Even if you strongly disagree with the politics, it is something to behold. A potential political candidate now owns and operates a powerful social media platform.
We’ve never seen this before. You may recall that President Obama did take advantage of emerging technology during his campaigns and had an impressive digital strategy. His political ascent coincided with the rise of smartphones and apps. It’s no coincidence that younger voters found out about Obama in those early days because they were early adopters of technology, and the campaign was constantly reaching a wide audience in the digital space.
And yet, even President Obama didn’t have his own social media app with millions of users all ready to support a candidate. In looking through the comments on Trump’s first post where he said “I’m back” on Truth Social, most of them seem like people cheering for him at a political rally.
Imagine how Trump will be able to post about his political views, announce campaign rallies, trounce his adversaries, and stir up his base all without any restrictions.
And, imagine another candidate trying to make any traction on the app. Good luck with that.
Amazingly, there’s been some debate about whether Trump will go back to Twitter. If you look at the Truth Social app and what appears to be a newfound excitement, posts from followers who are all cheering on their candidate, and the unrestricted and unfiltered nature of the platform, it makes you wonder why Trump would even bother with Twitter ever again.
Spoiler alert, he won’t.
"politic" - Google News
May 01, 2022 at 01:00AM
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Donald Trump Finally Posted Again On Truth Social. Welcome To The Future Of Politics - Forbes
"politic" - Google News
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